Perhaps everyone has some experience with shopping. Just like shopping carts differ, so does the content of the dustbins. Although Czechia occupies top places in waste sorting at present, lots of things must still be improved in waste generation. The knowledge of the population’s differing patterns of behaviour may provide a vital help in this sphere. Researchers from the Department of demography and geodemography Kristýna Rybová, Boris Burcin and Tomáš Kučera, in cooperation with another three scientific centres in Czechia, focused on the research into socio-demographic factors and their influence on waste generation.